UX Copywriter – an Internal Gen AI tool

Boosted design team efficiency with a custom-built GPT that generates smart, accessible UX copy on demand.

Team: Product, UX, CX

Duration: 6 months

lead ux/ui designer

ux copywriting

gen ai

workflow optimisation

UX Copywriter – an Internal Gen AI tool

Boosted design team efficiency with a custom-built GPT that generates smart, accessible UX copy on demand.

Team: Product, UX, CX
Duration: 6 months

lead ux/ui designer

UX Copywriting

gen ai

workflow optimisation

The Problem

Designers were wasting time hunting for microcopy examples and rewriting the same flows over and over. There wasn’t a consistent, fast way to generate quality UX copy—especially for accessibility-first designs.

The Fix

I built a custom GPT trained on our internal voice, accessibility standards, and UX best practices.

Tailored prompts for specific flows: onboarding, empty states, tooltips, errors

Baked-in accessibility guardrails and tone of voice

Shared across the team via ChatGPT, workgroups and

slack channels.

Designed an easy prompt library so anyone could generate helpful copy fast

The results

The tool quickly became a go-to across product squads and reduced number of copy refinements by 50%.

Increased copywriting speed for designers + POs

Reduced reliance on SMEs for common copywriting

Became a widely-used internal tool across multiple product squads

Featured in internal demos and highly recommended and sought after across departments

The Fix

I built a custom GPT trained on our internal voice, accessibility standards, and UX best practices.

Tailored prompts for specific flows: onboarding, empty states, tooltips, errors

Baked-in accessibility guardrails and tone of voice

Shared across the team via ChatGPT, workgroups and

slack channels.

Designed an easy prompt library so anyone could generate helpful copy fast

The results

The tool quickly became a go-to across product squads and reduced number of copy refinements by 50%.

Increased copywriting speed for designers + POs

Reduced reliance on SMEs for common copywriting

Became a widely-used internal tool across multiple product squads

Featured in internal demos and highly recommended and sought after across departments

final designs

Prompt Backend

Whether we're working on a particular screen, flow, or feature — we just need to inform Guxxy (that's what I call it) the goal, platform, and where the user is in their journey. This helps our team craft tailored copy, and come up with A/B messaging tests to see what clicks best with our audiences.

GPT prompt → generated UX copy

Real User Prompt:"We want to welcome new users to Live Radio with a friendly, confident intro message. Keep it warm, not pushy. It should briefly explain what Live Radio offers and encourage them to hit play."

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Thanks for stopping by. This portfolio, and everything in it, was crafted with care. I did my best to provide a portfolio that delivers equal parts accessibility, usability, and vibes.

home

bio

website designed by Jess Segura

made in Framer

Thanks for stopping by. This portfolio, and everything in it, was crafted with care. I did my best to provide a portfolio that delivers equal parts accessibility, usability, and vibes.

home

bio

website designed by Jess Segura

made in Framer