Modular Newsletter System

Redesigning flexible, modular newsletters across 8 distinct brand entities

  • Team: Product Design + CX + CRM

  • Duration: 6 months

Lead PRODUCT designer

CONTENT DESIGN

Email delivery system

The Problem

The CRM team needed a scalable, flexible system that could keep up with Global’s evolving product ecosystem—including the Global Player redesign and the upcoming LBC News app relaunch. The old templates felt outdated, rigid, and didn’t nicely promote the range of content types we push daily: live radio, videos, playlists, podcasts, and articles.

The Fix

I redesigned the entire experience with two goals:

  • Empower editors with flexible modules they can customise in Taxi, without breaking layout or brand

  • Align comms visually with our products across mobile and web, while supporting multiple content types and brand identities

A modular card system optimised for content reuse, layout flexibility, and brand consistency

Built-in character + line height constraints for editors to stay within guardrails across devices

Seamless integration into Taxi, giving the CRM team full control with zero dev dependency

Template reccos for key comms types: product updates, content drops, morning briefings, etc.

The impact

We've just rolled out the new Global Player templates and built out the system across all 7 Global brands—LBC, Capital, Heart, Radio X, Classic FM, Gold Radio, and Smooth Radio.

While we're still gathering engagement data, the internal impact has already been huge:

Cut manual newsletter build time by 40%

Created a scalable system used across 8 brands

Enabled more dynamic, engaging, and responsive comms layouts for editors.

Improved visual consistency across app and CRM.

The Fix

I redesigned the entire experience with two goals:

  • Empower editors with flexible modules they can customise in Taxi, without breaking layout or brand

  • Align comms visually with our products across mobile and web, while supporting multiple content types and brand identities

A modular card system optimised for content reuse, layout flexibility, and brand consistency

Built-in character + line height constraints for editors to stay within guardrails across devices

Seamless integration into Taxi, giving the CRM team full control with zero dev dependency

Template reccos for key comms types: product updates, content drops, morning briefings, etc.

The impact

We've just rolled out the new Global Player templates and built out the system across all 7 Global brands—LBC, Capital, Heart, Radio X, Classic FM, Gold Radio, and Smooth Radio.

While we're still gathering engagement data, the internal impact has already been huge:

Cut manual newsletter build time by 40%

Created a scalable system used across 8 brands

Enabled more dynamic, engaging, and responsive comms layouts for editors.

Improved visual consistency across app and CRM.

final designs

Responsive, on-brand, and editorially flexible

  • This recent campaign for Stress Awareness Month shows the system in action—light mode on desktop, dark mode on mobile.

  • I designed these layouts using our Global Player design system colours and typefaces, with full responsiveness and theme adaptability.

  • We also introduced gallery-style modules to promote playlists and podcasts in a more editorial, curated way.

Thanks for reading!

Case Study coming soon. We’re still gathering data and monitoring how users engage with the new system.

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Thanks for stopping by. This portfolio, and everything in it, was crafted with care. I did my best to provide a portfolio that delivers equal parts accessibility, usability, and vibes.

home

bio

website designed by Jess Segura

made in Framer

Thanks for stopping by. This portfolio, and everything in it, was crafted with care. I did my best to provide a portfolio that delivers equal parts accessibility, usability, and vibes.

home

bio

website designed by Jess Segura

made in Framer