final designs
Live Widget on Home Screen
Users can now launch their favourite station instantly from their iOS home screen. The widget dynamically updates with "Now Playing" info, adapting to the user’s recents and favourites for seamless access—no need to open the app.
App Store Preview & Campaign Feature
The widget launch was featured as a major update in the App Store. We highlighted the new home screen integration as part of our ongoing push for personalisation and reduced friction in user flows.
The Problem
Users wanted faster access to their favourite stations, especially during routine moments (like commuting or cooking). But the app required multiple taps to get to live radio.
The Fix
We built an iOS widget that brings radio playback and recommendations straight to the home screen.
Integrated live playback, "Now Playing", and one tap access from your home screen
Designed for multiple widget sizes and iOS dynamic states
Created adaptive layouts for both favourites and recents
Collaborated closely with devs to ensure performance and real-time updates
The results
Cut time-to-play in half and made live radio one tap away, becoming a daily habit for 1% of users.
Reduced time-to-play by over 50%
Drove a significant increase in live radio starts via the widget
Featured in App Store campaign, highlighting new play interactions, personalisation and live metadata
Positive user feedback and strong adoption
Want to see the full design process behind this?
Dive into the case study here.
