Personalised Push Opt-In
Designed targeted push prompt flows that boosted iOS opt-in rates past 23%—a record high for the platform.
Team: Product Design + CX
Duration: 2 weeks
PRODUCT designer
ux copywriting
CONTENT DESIGN
BEHAVIOURAL PSYCHOLOGY
Personalised Push Opt-In
Designed targeted push prompt flows that boosted iOS opt-in rates past 23%—a record high for the platform.
Team: Product Design + CX
Duration: 2 weeks
PRODUCT designer
ux copywriting
CONTENT DESIGN
BEHAVIOURAL PSYCHOLOGY
The Problem
Push opt-in rates on iOS had plateaued just above 20%—and users weren’t seeing enough value to say yes. Broadcast-style prompts weren’t cutting through.
The Fix
Through A/B tests, we quickly learned that users were more likely to opt in when the prompt felt personal, timely, and tied to ongoing value rather just a generic alert.
Designed dynamic, branded visuals personalised to users in real-time.
Applied behavioural UX principles to trigger prompts after key engagement patterns (e.g. 5+ opens in 30 days)
Focused on reward framing, positioning opt-in as access to monthly comps and exclusive content.
Created lightweight UI components that respected cognitive load and timing sensitivity.
The results
Behaviourally-informed design helped break past a year-long plateau, pushing iOS opt-ins above 23% and boosting 30-day retention among engaged users.
Up from <20% a year prior, with sustained growth post-rollout
Monthly comp prompt became a key driver of consistent opt-ins.
Timing and framing backed with user behaviour and reward psychology became the core engagement driver.
Amongst Monthly Active Users: Opted-in users were 23% more likely to retain after 30 days.
The Fix
Through A/B tests, we quickly learned that users were more likely to opt in when the prompt felt personal, timely, and tied to ongoing value rather just a generic alert.
Designed dynamic, branded visuals personalised to users in real-time.
Applied behavioural UX principles to trigger prompts after key engagement patterns (e.g. 5+ opens in 30 days)
Focused on reward framing, positioning opt-in as access to monthly comps and exclusive content.
Created lightweight UI components that respected cognitive load and timing sensitivity.
The results
Behaviourally-informed design helped break past a year-long plateau, pushing iOS opt-ins above 23% and boosting 30-day retention among engaged users.
Up from <20% a year prior, with sustained growth post-rollout
Monthly comp prompt became a key driver of consistent opt-ins.
Timing and framing backed with user behaviour and reward psychology became the core engagement driver.
Amongst Monthly Active Users: Opted-in users were 23% more likely to retain after 30 days.
final designs
Push Opt-in Campaigns
These push prompt designs were created as part of a strategic rollout to increase iOS push opt-in rates using personalised, behaviourally-timed messaging.
